As other Google alternatives, Qwant says it does not track people’s online movements and sells advertising based only on individuals’ search queries. Mr. Rozan comments: “We can build a valuable company that can deliver search results to people without tracking them,”
Qwant also is releasing a child-safe search engine, Qwant Junior. According to the french Minister of Education Najat Vallaud–Belkacem, "Qwant Junior will be tested out in a few selected schools from January 2015. We aim to raise awareness of best web practices among pupils." Qwant expressed: "We developed a secured search engine that gives access to culture by integrating websites recommended by the French Government"
It is the first search engine fully dedicated to children from 3 to 12 years old. “If you have three million children who will search on Qwant, then there’ll be six million parents who will know about Qwant,” said Éric Leandri, another of the start-up’s co-founders.
Qwant Junior is for now a Beta version and will be introduced to journalists and media during the current year, 2015.
Qwant’s other difference to other search engines is to embrace social media posts from services like Twitter directly in search results. The search result web page shows many columns, Web, News, Social, Shopping, etc., and extends the results to something called Qnowledge Graph, which offers general information based on the search, drawn from sites including Wikipedia. In Mr. Rozan words: “We want to give results from both the web and social networks,”
Qwant’s co-founders expect its focus on privacy and combination of social media posts and traditional search results will set it apart from Google.